Digital out of Home… is out of this World

Gene Roddenberry was a visionary. You may never have heard of him but he was actually the first to suggest sharing information on hand held tablets, displaying information on interactive touch screens, searching for information using voice-activated personal assistants and talking face to face over computers. His creations were…

BIG Screen Marketing Experiences – Creating the WOW Factor

It’s a world where we are constantly seeking the next WOW. There is now a higher saturation of screens in the marketplace. The shopper is no longer wowed by the standard HD screen on the wall. The industry is headed toward creating BIG participation screen marketing experiences using huge…

Know your shopper. Grow your revenue.

The path to purchase is evolving. Digital is empowering and informing shoppers as they make their purchasing decisions. The key to success is enhancing the customer experience by satisfying shopper needs for convenience, choice, service and value for money. The path to purchase isn’t always a direct route. Technology…