Woolworths Petrol

Providing a delivery pill for POS headaches

 

From Strategy

When it comes to national brand-owned networks, there are few bigger than Woolworths Petrol. With over 550 outlets across Australia, fulfillment and distribution is key to their operations. Fuelled by the need to improve this process, they invited us to fully utilise the expertise and experience of our in-house logistics team. After conducting a thorough analysis of the network’s requirements, we provided them with a solution that saved them time, money and manpower.

To Store

With such a high footfall on their forecourts and at their tills nationwide, Woolworth’s Petrol invests heavily in point-of-sale marketing. But you have to get it in each store on time and under budget. With our team of talented designers leading the way with a fresh suite of creative executions and our own in-house logistics team managing each service station’s needs, we were able to design, develop and distribute bespoke multiple POS kits for each of them.

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