Van Heusen

An innovative experience for an innovative brand

 

From Strategy

Technology is now so portable and connected that shoppers are researching and comparing products in-store, in real-time. They desire and expect to be well informed, so shopper confidence in a product is key to establishing strong brand affinity. As the best-selling dress shirt brand in the world, Van Heusen is an innovation leader in fabrication, fit and function. And an innovative brand needs an innovative in-store experience.

To Store

Rather than having to add additional staff to cover customer inquiries, we designed, developed and distributed large format interactive touch screens to key Myer stores across Australia. Using easy to understand product information, personal, professional styling advice and even suggested coordinated looks, Van Heusen were able to control the environment where the information was displayed, remove competitor influence and ultimately deliver increased shopper engagement and purchases.

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