Although one of Church & Dwight’s flagship brands, Pearl Drops wasn’t giving them a reason to smile. We needed to grow consumer confidence and reposition their products to take advantage of the rising focus on personal hygiene. Working closely with the company, we targeted their entire range of professional intensive whitening toothpaste. Under a single unified expression, we reimaged, repackaged, relaunched and reinvented the Pearl Drops brand.
Based on cleaner lines and a more contemporary style, we designed, developed and distributed an entirely new contemporary look and feel, fit for today’s discerning audience. From eye-catching product packaging to attention-grabbing poster printing, memorable trade presentation materials to incentivising in-store point-of-sale, we successfully empowered Pearl Drops and brought them back to their place as the ‘original whitening experts’.
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