Nair

A launch that had them waxing lyrical

 

From Strategy

Nair Salon Divine Milk & Honey Roll-On: no mess, no fuss and easy to use. This revolutionary at-home hair removal kit is ergonomically engineered to simply roll-on to the skin, ensuring an even application throughout. Because women regularly recommend products to each other, we needed an eye-catching, thought-provoking, creative campaign that would get them talking and help spread the word amongst this key demographic.

To Store

A simple but brilliant product needs worthy promotion. Based around a memorable proposition – Roll-on, wax off – we targeted women with an array of engaging creative that they couldn’t ignore. As well as designing, developing and distributing press ads and scratch-and-sniff magazine inserts across all the top publications, we also produced a range of digital display that included a hugely successful homepage takeover on Cosmopolitan.com.au.

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