CES FYI – A small glimpse at the world’s biggest consumer electronics show

The world-famous Consumer Electronics Show Las Vegas: 2.5 million square feet of trade show space, 200,000+ attendees, 8 locations and all anyone is talking about is a TV (well it is the world’s biggest at 170-inches). But what other things made headlines and more importantly, which of them could…

Passwords: The demise of a bloody nuisance

GOOD PASSWORD + GOOD IDEA = GOOD MARKETING I’ll bet you a year’s wages that although you’ve probably never heard of Victor Lustig, you’ll have heard of the object he once sold. In 1925 this Czech conman managed to sell the Eiffel Tower to a scrap metal dealer. As…

APPLE PAY – THE NEXT, NEXT BIG THING.

On the 14th of July, Apple launched their revolutionary contactless payment system in the United Kingdom. Only six months after launching in the United States, the UK quickly became the first country outside Continental North America to start accepting this widely lauded but not widely launched system of payment….

PACKAGING & YOUR PLACE ON THE SHELF: IT’S ALL IN THE EYES

Think back to the last time you went for a job interview. You probably gave yourself a good scrub, got into one of your best outfits, brushed your hair, clipped your nails and did whatever you could to look your best. Why? So that you looked a certain way,…

Digital out of Home… is out of this World

Gene Roddenberry was a visionary. You may never have heard of him but he was actually the first to suggest sharing information on hand held tablets, displaying information on interactive touch screens, searching for information using voice-activated personal assistants and talking face to face over computers. His creations were…

BIG Screen Marketing Experiences – Creating the WOW Factor

It’s a world where we are constantly seeking the next WOW. There is now a higher saturation of screens in the marketplace. The shopper is no longer wowed by the standard HD screen on the wall. The industry is headed toward creating BIG participation screen marketing experiences using huge…

Know your shopper. Grow your revenue.

The path to purchase is evolving. Digital is empowering and informing shoppers as they make their purchasing decisions. The key to success is enhancing the customer experience by satisfying shopper needs for convenience, choice, service and value for money. The path to purchase isn’t always a direct route. Technology…

Why and How to Embrace Showrooming

Understanding and embracing this new retail behaviour can open up new opportunities for brands to connect with customers in key consideration moments With the increase of digital, social and mobile channels, consumers are using a very multi-channel approach to learning about, engaging with, and purchasing products and services. Smartphones…