APPLE PAY – THE NEXT, NEXT BIG THING.

On the 14th of July, Apple launched their revolutionary contactless payment system in the United Kingdom. Only six months after launching in the United States, the UK quickly became the first country outside Continental North America to start accepting this widely lauded but not widely launched system of payment….

PACKAGING & YOUR PLACE ON THE SHELF: IT’S ALL IN THE EYES

Think back to the last time you went for a job interview. You probably gave yourself a good scrub, got into one of your best outfits, brushed your hair, clipped your nails and did whatever you could to look your best. Why? So that you looked a certain way,…

THINKING INSIDE THE BOX: 10 THINGS TO CONSIDER ABOUT YOUR IN STORE ENVIRONMENT

As the old saying goes, you never get a second chance to make a first impression! If you’ve made a good enough initial impression to entice someone through your door, it’s crucial you keep it up with the second, third and forth impression. In fact, every single touchpoint along…

In Store Experiences: Bagging Customers that can’t be Bothered

In 1988, Dan Wieden coined Nike’s now infamous tag – Just Do It. It was the perfect call to action, one of marketing’s best retail advertising strategies and the ideal way to blast a growing brand into the stratosphere. The reason it worked so well is that it was…

Print and Digital Signage: Companions or Competitors?

British actor, author, comedian and social commentator Stephen Fry once brilliantly Tweeted: “One technology doesn’t replace another, it complements it – books are no more threatened by Kindle than stairs by elevators!” Just as video didn’t kill the radio star in the 70s and Napster didn’t destroy the music…

Shelf Appeal: 65 Years of Packaging Progress

It’s funny to think that in the 1950s Elvis was the scorn of parents everywhere for his harmless hip-jiggling, while qualified doctors were actually promoting the health benefits of smoking! But that was the 1950s. A cultural crossroads where creativity, consumerism and conservatism often battled. The Second World War…

Digital out of Home… is out of this World

Gene Roddenberry was a visionary. You may never have heard of him but he was actually the first to suggest sharing information on hand held tablets, displaying information on interactive touch screens, searching for information using voice-activated personal assistants and talking face to face over computers. His creations were…

B&T Magazine Retail Feature Article Feb/Mar 2014

It’s a sign of the times. Retail brands are shifting where they spend their advertising dollars, making for some eye-watering percentage changes for some sectors – and a reason to party for others. On the face of it, the print industry looks to be doomed, while the digital sector…

Know your shopper. Grow your revenue.

The path to purchase is evolving. Digital is empowering and informing shoppers as they make their purchasing decisions. The key to success is enhancing the customer experience by satisfying shopper needs for convenience, choice, service and value for money. The path to purchase isn’t always a direct route. Technology…

Why and How to Embrace Showrooming

Understanding and embracing this new retail behaviour can open up new opportunities for brands to connect with customers in key consideration moments With the increase of digital, social and mobile channels, consumers are using a very multi-channel approach to learning about, engaging with, and purchasing products and services. Smartphones…