In Store Experiences: Bagging Customers that can’t be Bothered

In 1988, Dan Wieden coined Nike’s now infamous tag – Just Do It. It was the perfect call to action, one of marketing’s best retail advertising strategies and the ideal way to blast a growing brand into the stratosphere. The reason it worked so well is that it was…

May We Have Your Attention Please!

We have 24/7 shopping, 24/7 dining, 24/7 connectivity, yet ironically, nobody has any time to do anything! The always-on, mass media world we now live in has created a unprecedented scramble for our attention. Notifications, updates, statuses, newsflashes, texts, tweets, pings, pics, emails and alerts – we’re easier to…

Digital out of Home… is out of this World

Gene Roddenberry was a visionary. You may never have heard of him but he was actually the first to suggest sharing information on hand held tablets, displaying information on interactive touch screens, searching for information using voice-activated personal assistants and talking face to face over computers. His creations were…

B&T Magazine Retail Feature Article Feb/Mar 2014

It’s a sign of the times. Retail brands are shifting where they spend their advertising dollars, making for some eye-watering percentage changes for some sectors – and a reason to party for others. On the face of it, the print industry looks to be doomed, while the digital sector…

BIG Screen Marketing Experiences – Creating the WOW Factor

It’s a world where we are constantly seeking the next WOW. There is now a higher saturation of screens in the marketplace. The shopper is no longer wowed by the standard HD screen on the wall. The industry is headed toward creating BIG participation screen marketing experiences using huge…

Know your shopper. Grow your revenue.

The path to purchase is evolving. Digital is empowering and informing shoppers as they make their purchasing decisions. The key to success is enhancing the customer experience by satisfying shopper needs for convenience, choice, service and value for money. The path to purchase isn’t always a direct route. Technology…

Why and How to Embrace Showrooming

Understanding and embracing this new retail behaviour can open up new opportunities for brands to connect with customers in key consideration moments With the increase of digital, social and mobile channels, consumers are using a very multi-channel approach to learning about, engaging with, and purchasing products and services. Smartphones…