DISCOVERING DIGITAL SIGNAGE

Part III: Working the red carpet Tom Cruise is the King of the red carpet! He goes to multiple premieres for every one of his movies and is famed for spending hours talking to fans, working the line, taking selfies and pretending like he’s everyone’s best pal. To promote…

DISCOVERING DIGITAL SIGNAGE

Part II: Awakening the Force It’s been 38 years since the first Star Wars movie came out. Just like the Jazz Singer, albeit for much different reasons, the movie was a phenomenon. It had beautiful heroes, incredible movie sets, intergalactic spaceships, swashbuckling action, and, well, incest. Apart from that…

DISCOVERING DIGITAL SIGNAGE

PART 1: SILENCE ISN’T GOLDEN ANY MORE In 1927, Warner Brothers released a movie called The Jazz Singer. With an actor referred to as ‘The World’s Greatest Entertainer’ at the helm, it was an enjoyable story about a young singer who runs away from home to follow his dream…

Print and Digital Signage: Companions or Competitors?

British actor, author, comedian and social commentator Stephen Fry once brilliantly Tweeted: “One technology doesn’t replace another, it complements it – books are no more threatened by Kindle than stairs by elevators!” Just as video didn’t kill the radio star in the 70s and Napster didn’t destroy the music…

Digital out of Home… is out of this World

Gene Roddenberry was a visionary. You may never have heard of him but he was actually the first to suggest sharing information on hand held tablets, displaying information on interactive touch screens, searching for information using voice-activated personal assistants and talking face to face over computers. His creations were…

B&T Magazine Retail Feature Article Feb/Mar 2014

It’s a sign of the times. Retail brands are shifting where they spend their advertising dollars, making for some eye-watering percentage changes for some sectors – and a reason to party for others. On the face of it, the print industry looks to be doomed, while the digital sector…

BIG Screen Marketing Experiences – Creating the WOW Factor

It’s a world where we are constantly seeking the next WOW. There is now a higher saturation of screens in the marketplace. The shopper is no longer wowed by the standard HD screen on the wall. The industry is headed toward creating BIG participation screen marketing experiences using huge…

Know your shopper. Grow your revenue.

The path to purchase is evolving. Digital is empowering and informing shoppers as they make their purchasing decisions. The key to success is enhancing the customer experience by satisfying shopper needs for convenience, choice, service and value for money. The path to purchase isn’t always a direct route. Technology…