DISCOVERING DIGITAL SIGNAGE

Part III: Working the red carpet Tom Cruise is the King of the red carpet! He goes to multiple premieres for every one of his movies and is famed for spending hours talking to fans, working the line, taking selfies and pretending like he’s everyone’s best pal. To promote…

DISCOVERING DIGITAL SIGNAGE

PART 1: SILENCE ISN’T GOLDEN ANY MORE In 1927, Warner Brothers released a movie called The Jazz Singer. With an actor referred to as ‘The World’s Greatest Entertainer’ at the helm, it was an enjoyable story about a young singer who runs away from home to follow his dream…

May We Have Your Attention Please!

We have 24/7 shopping, 24/7 dining, 24/7 connectivity, yet ironically, nobody has any time to do anything! The always-on, mass media world we now live in has created a unprecedented scramble for our attention. Notifications, updates, statuses, newsflashes, texts, tweets, pings, pics, emails and alerts – we’re easier to…

Digital out of Home… is out of this World

Gene Roddenberry was a visionary. You may never have heard of him but he was actually the first to suggest sharing information on hand held tablets, displaying information on interactive touch screens, searching for information using voice-activated personal assistants and talking face to face over computers. His creations were…

B&T Magazine Retail Feature Article Feb/Mar 2014

It’s a sign of the times. Retail brands are shifting where they spend their advertising dollars, making for some eye-watering percentage changes for some sectors – and a reason to party for others. On the face of it, the print industry looks to be doomed, while the digital sector…