Brands: Your New Best Friend

Some people think it’s a sad state of affairs when today’s children can identify multiple brands on sight but couldn’t pick Tony Abbott out of a line up. But Tony Abbott wasn’t there from the day they were born, whereas all these brands were. As that child was handed…

Shelf Appeal: 65 Years of Packaging Progress

It’s funny to think that in the 1950s Elvis was the scorn of parents everywhere for his harmless hip-jiggling, while qualified doctors were actually promoting the health benefits of smoking! But that was the 1950s. A cultural crossroads where creativity, consumerism and conservatism often battled. The Second World War…

Digital out of Home… is out of this World

Gene Roddenberry was a visionary. You may never have heard of him but he was actually the first to suggest sharing information on hand held tablets, displaying information on interactive touch screens, searching for information using voice-activated personal assistants and talking face to face over computers. His creations were…

B&T Magazine Retail Feature Article Feb/Mar 2014

It’s a sign of the times. Retail brands are shifting where they spend their advertising dollars, making for some eye-watering percentage changes for some sectors – and a reason to party for others. On the face of it, the print industry looks to be doomed, while the digital sector…

BIG Screen Marketing Experiences – Creating the WOW Factor

It’s a world where we are constantly seeking the next WOW. There is now a higher saturation of screens in the marketplace. The shopper is no longer wowed by the standard HD screen on the wall. The industry is headed toward creating BIG participation screen marketing experiences using huge…

Know your shopper. Grow your revenue.

The path to purchase is evolving. Digital is empowering and informing shoppers as they make their purchasing decisions. The key to success is enhancing the customer experience by satisfying shopper needs for convenience, choice, service and value for money. The path to purchase isn’t always a direct route. Technology…

Why and How to Embrace Showrooming

Understanding and embracing this new retail behaviour can open up new opportunities for brands to connect with customers in key consideration moments With the increase of digital, social and mobile channels, consumers are using a very multi-channel approach to learning about, engaging with, and purchasing products and services. Smartphones…

Touch Points of Tomorrow

The distinction between offline and online shopping continues to blur. We need to find new ways to connect buyers and sellers. Traditional retail isn’t going away – it is transforming. Smart retailers are innovating, reimagining the store and what it means to shop. The rapid development and adoption of…

WOW Your Customers and Earn Repeat Business

Wow shoppers Retail is tough enough without doing everything you can to maximize each and every customer, and to get them to return to your bricks and mortar, or on-line store, again and again. Here are some key principles to wow your customers (and earn repeat business) year after…