Passwords: The demise of a bloody nuisance

GOOD PASSWORD + GOOD IDEA = GOOD MARKETING I’ll bet you a year’s wages that although you’ve probably never heard of Victor Lustig, you’ll have heard of the object he once sold. In 1925 this Czech conman managed to sell the Eiffel Tower to a scrap metal dealer. As…

APPLE PAY – THE NEXT, NEXT BIG THING.

On the 14th of July, Apple launched their revolutionary contactless payment system in the United Kingdom. Only six months after launching in the United States, the UK quickly became the first country outside Continental North America to start accepting this widely lauded but not widely launched system of payment….

DISCOVERING DIGITAL SIGNAGE

Part III: Working the red carpet Tom Cruise is the King of the red carpet! He goes to multiple premieres for every one of his movies and is famed for spending hours talking to fans, working the line, taking selfies and pretending like he’s everyone’s best pal. To promote…

DISCOVERING DIGITAL SIGNAGE

Part II: Awakening the Force It’s been 38 years since the first Star Wars movie came out. Just like the Jazz Singer, albeit for much different reasons, the movie was a phenomenon. It had beautiful heroes, incredible movie sets, intergalactic spaceships, swashbuckling action, and, well, incest. Apart from that…

DISCOVERING DIGITAL SIGNAGE

PART 1: SILENCE ISN’T GOLDEN ANY MORE In 1927, Warner Brothers released a movie called The Jazz Singer. With an actor referred to as ‘The World’s Greatest Entertainer’ at the helm, it was an enjoyable story about a young singer who runs away from home to follow his dream…

PACKAGING & YOUR PLACE ON THE SHELF: IT’S ALL IN THE EYES

Think back to the last time you went for a job interview. You probably gave yourself a good scrub, got into one of your best outfits, brushed your hair, clipped your nails and did whatever you could to look your best. Why? So that you looked a certain way,…

THINKING INSIDE THE BOX: 10 THINGS TO CONSIDER ABOUT YOUR IN STORE ENVIRONMENT

As the old saying goes, you never get a second chance to make a first impression! If you’ve made a good enough initial impression to entice someone through your door, it’s crucial you keep it up with the second, third and forth impression. In fact, every single touchpoint along…

In Store Experiences: Bagging Customers that can’t be Bothered

In 1988, Dan Wieden coined Nike’s now infamous tag – Just Do It. It was the perfect call to action, one of marketing’s best retail advertising strategies and the ideal way to blast a growing brand into the stratosphere. The reason it worked so well is that it was…

Print and Digital Signage: Companions or Competitors?

British actor, author, comedian and social commentator Stephen Fry once brilliantly Tweeted: “One technology doesn’t replace another, it complements it – books are no more threatened by Kindle than stairs by elevators!” Just as video didn’t kill the radio star in the 70s and Napster didn’t destroy the music…

May We Have Your Attention Please!

We have 24/7 shopping, 24/7 dining, 24/7 connectivity, yet ironically, nobody has any time to do anything! The always-on, mass media world we now live in has created a unprecedented scramble for our attention. Notifications, updates, statuses, newsflashes, texts, tweets, pings, pics, emails and alerts – we’re easier to…